skinnypop
Goodbye FOMO (fear of missing out) & hello JOMO (joy of missing out). We noticed that a lot more people began to stay in & snack on. We leaned in on it & helped people take pride in their new lifestyle &
unapologetically declare “It’s a whole bag kinda night”.
Post Copy: Get in touch with your popcorn side. It’s a whole bag kinda night.
Post Copy: Your roommates are out, so you’re going all in. It’s a whole bag kinda night.
Post Copy: Popcorn party of one. It’s a whole bag kinda night.
Creative Directors: Eric Dennis; Amy Coplin; Mike Cuthell
Copywriter: Binna Kim
Art Director: Naomi Trad
Designer: Brian Gartside