pirate’s booty
When something’s so good, you can’t explain why — it just is. We proved that that was simply the case with Pirate’s Booty when we asked a few of its biggest fans. What we can articulate, however, is that Pirate’s Booty is light, puffs of crunchy, real white cheddar cheese — making it the perfect snack for the playground or on-the-go.
Post Copy: It’s hard to put into words, but easy to put into bellies.
Post Copy: You don’t have to fully understand it to love it.
Post Copy: The only thing better than smelling it is eating it.
Creative Directors: Eric Dennis; Amy Coplin
Copywriter: Binna Kim
Art Directors: Naomi Trad; Haley Schrenk
Designer: Brian Gartside